“How much UX Design do I really need?”
by Marvin Cheung, Head of Research and Strategy
This is one of the questions we receive the most. UX Design practices will vary between geographies, organizations, and even within organizations. There are several contextual questions you should ask when you are determining your UX strategy or when you are trying to place UX in the overall value chain:
Are you in a saturated market?
Are you working with enterprise or consumer products?
Are you in a mature or nascent tech ecosystem?
How price sensitive are your customers?
Unfortunately, spending $100 on UX does not translate directly into 100 UX points. Some UX initiatives eg. discussing new user insights during weekly all-hands meetings, can be easy and effective. Sarah Berchild talks more in depth about some of the small things that can help deliver a strong UX impact in her article “It starts with you”.
“Benefits of UX by role:
Product Owner/ Manager
Benefit: UX can help a Product Owner by providing insight into user’s needs.Front End Developer
Benefit: UX can help by working closely to make sure ideas are feasible to build.Finance
Benefit: UX can help by measuring outcomes that affect the business.Operations
Benefit: UX can help by making products easier to use and streamlining processes.Legal
Benefit: UX can help by keeping customers informed without overwhelming them with information.Sales
Benefit: UX can help by increasing revenue for user-centric products.”
- Sarah Berchild
Recommended reading:
Berchild, Sarah. “It starts with you: Introducing UX design at your organization”. Springboard, 26 February 2018. https://medium.springboard.com/it-starts-with-you-ux-and-influence-at-your-organization-a62b1f0b6d44